Martin J. Logan

Martin J. Logan

Three-time CPO/CTO. Category-leading products, built at scale.

Chief Product Officer and Chief Technology Officer at Caesars Entertainment, William Hill and Guaranteed Rate. I built a top-four US sportsbook from a standing start, moved Caesars’ online business from growth to profit, and built the country’s first end-to-end digital mortgage.

Martin J. Logan
$500M → $3.5B
Valuation growth at William Hill, as a key contributor
Top 4
US sportsbook, and the #3 online casino, at Caesars
600+
Team scaled in three years without lowering the hiring bar
60+ → ~10 days
Mortgage cycle time with the first digital mortgage

Leadership

What I bring as a CPO/CTO

Product and technology, one leader

I have held the CPO and CTO roles together at three companies, so what we build and how we build it answer to the same person.

From a standing start to scale

Built William Hill’s sportsbook, online casino and retail platform from the ground up in about two years, then engineered day-one launches in every legalized state, each with its own regulations, testing and integrations to land in weeks. Only FanDuel and DraftKings, many times our size, did the same.

Growth to profitability

Moved Caesars’ online business from growth at any cost to profit, making it one of the few profitable operators in 2024.

Teams that scale and move fast

Scaled a team to more than 600 in three years without lowering the hiring bar, and have a record of upgrading teams and their pace of execution. I have coached recruiting and interviewing for over ten years.

Steady under pressure

Led Caesars’ response to the 2023 Scattered Spider attack, and Caesars kept operating throughout. Kept William Hill stable through the COVID-era shutdown of live sports.

AI, hands-on

First to bring AI into Caesars. I have built a language model from scratch and shipped two AI products myself: VoxSafe, which detects scams in real time, and VibeRep, an iOS fitness app.

Outcomes

Three things I have built or led

William Hill and Caesars · 2019 – 2024

From a standing start to a top-four sportsbook

  • Built the sportsbook, online casino and retail platform from the ground up in about two years.
  • Engineered day-one launches in every legalized state, each with its own regulations, testing and integrations to land in weeks. Only FanDuel and DraftKings, many times our size, did the same.
  • Key contributor to valuation growth from about $500M to about $3.5B.
  • Built Caesars Palace Online into the #3 online casino, growing more than 100% year over year.
“Even before Thursday’s launch, William Hill sportsbooks were available in more states than any other legal betting option. … The company has an online presence in every U.S. jurisdiction with live, multi-operator sports betting markets.”
Action Network, March 11, 2021
“The casino giant announced Monday it relaunched Caesars Sportsbook on William Hill’s Liberty platform.”
Legal Sports Report, August 2, 2021
“Full year results benefited from a 78% increase in Caesars Digital net revenues to approximately $1.0 billion, and an over $700 million improvement in this segment’s Adjusted EBITDA.”
Tom Reeg, CEO, Caesars Entertainment · Caesars earnings release, February 20, 2024
Coverage of William Hill and Caesars →

Caesars Entertainment · 2023

Leading through a top-tier cyber attack

  • Stepped in from the digital business to lead the response to the Scattered Spider attack.
  • Caesars kept operating throughout. A notable competitor attacked at the same time did not.
“Our customer-facing operations, including our physical properties and our online and mobile gaming applications, have not been impacted by this incident and continue without disruption.”
Caesars Entertainment, SEC Form 8-K, September 14, 2023
“MGM Resorts said reservations and casino floors in Las Vegas and other states were affected. … Some video slot machines were dark.”
Associated Press, via NPR, September 15, 2023
Coverage of the attack →

Guaranteed Rate · 2014 – 2019

The country’s first end-to-end digital mortgage

  • About $5B of incremental loan volume in the first year.
  • Cut the loan cycle from more than 60 days to about 10.
  • Led product and technology for the #2 lender in the country, with more than 10,000 employees.
“At Guaranteed Rate, Logan will lead the company’s efforts to completely integrate modern technology into the traditionally paper-based mortgage process and develop the first fully digital mortgage.”
HousingWire, April 17, 2014
“As the first company to offer a completely online mortgage application process in 2015, Guaranteed Rate set the bar when it comes to digital convenience.”
Money, August 23, 2023
The launch press release and coverage →

Career

Engineer, operator, executive

  1. 2025 –

    VoxSafe · Co-Founder

  2. 2023 –

    Gateless · Independent Director

  3. 2021 – 2024

    Caesars Entertainment · Chief Product Officer / Chief Technology Officer

  4. 2019 – 2021

    William Hill · Chief Product Officer / Chief Technology Officer

  5. 2014 – 2019

    Guaranteed Rate · Chief Product Officer / Chief Technology Officer

  6. 2012 – 2014

    Amazon · Head of Client-Side Development, Cloud Drive

  7. 2006 – 2012

    Orbitz Worldwide · GM: SEO & Merchandising, Mobile

  8. 1999 – 2006

    Clearpace, FutureSource, Vail Systems · Engineering and engineering leadership

Erlang and OTP in Action

Author. A 400-page book on building concurrent, distributed, fault-tolerant systems (Manning).

Conference speaker

Engineering, scaling organizations and Agile execution.

Recruiting and interviewing coach

More than ten years of running hiring training for product and technology teams.

B.E., Computer Science, University of Illinois · Fluent Spanish speaker

Board

Also an independent director

I have served on the board of Gateless, an AI mortgage technology company, since 2023. My board profile covers what I bring to a board and the committees I fit.